Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!
We’ve just uploaded fresh data from December into Keywords Explorer - our monstrous keywords database - and naturally, we wanted to know which Google searches were most popular this month.
SIDENOTE. the total size of Ahrefs’ keywords database is now 7.4 BILLION keywords (3.1 billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.
SIDENOTE. the total size of Ahrefs’ keywords database is now 7.4 BILLION keywords (3.1 billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.
We have pulled two lists for the United States:
- Top100 most searched keywords in the US - a list of terms with the highest average monthly search volume as of today;
- Top100 new keywords in the US in December - a list of the most popular search queries that we haven’t seen up until December.
And then we also pulled these “best new keywords in December” across all countries in our database, which turned out quite interesting as well.
So here you go:
Top 100 Google search queries in the US [in December 2018]
Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.
#Keyword #Search Volume #Return Rate
1 facebook 235,800,000 11.25
2 youtube 193,200,000 6.47
3 amazon 102,100,000 4.41
4 gmail 90,340,000 5.59
5 google 83,950,000 4.33
6 ebay 58,350,000 4.66
7 yahoo 56,580,000 8.2
8 craigslist 53,010,000 4.44
9 weather 51,360,000 5.02
10 yahoo mail 51,270,000 6.5
11 google maps 41,040,000 3.74
12 netflix 38,640,000 3.41
13 walmart 38,450,000 2.66
14 google translate 36,350,000 5.23
15 google docs 28,090,000 5.01
16 news 27,380,000 9.16
17 translate 25,330,000 5.14
18 facebook login 25,070,000 6.03
19 home depot 24,650,000 2.6
20 cnn 24,440,000 6.95
21 hotmail 23,790,000 6.05
22 fox news 22,670,000 8.3
23 google drive 21,570,000 4.09
24 calculator 21,280,000 4.63
25 maps 20,440,000 3.25
26 msn 20,080,000 12.07
27 usps tracking 19,170,000 3.27
28 google classroom 17,940,000 4.69
29 lowes 17,700,000 2.55
30 target 16,970,000 2.22
31 paypal 16,850,000 2.47
32 espn 16,310,000 5.8
33 bank of america 16,270,000 4.11
34 entertainment 16,210,000 5.1
35 instagram 16,200,000 2.43
36 aol mail 16,110,000 10.32
37 wells fargo 15,350,000 4.18
38 pinterest 14,890,000 2.98
39 zillow 14,310,000 2.69
40 twitter 13,950,000 3.16
41 best buy 13,900,000 1.96
42 you tube 13,810,000 4.71
43 speed test 13,390,000 2.81
44 indeed 13,280,000 3.33
45 trump 12,950,000 9.81
46 roblox 12,840,000 4.72
47 linkedin 12,400,000 2.64
48 sports 12,270,000 3.77
49 youtube to mp3 12,000,000 3.57
50 amazon prime 10,960,000 2.47
51 aol 10,860,000 10.44
52 chase 10,460,000 3.98
53 capital one 10,270,000 3.08
54 costco 10,170,000 2.22
55 ups tracking 10,150,000 2.45
56 pandora 10,070,000 2.67
57 kohls 9,850,000 2.42
58 reddit 9,800,000 3.83
59 nba 9,700,000 8.92
60 bing 9,440,000 5.57
61 traductor 9,320,000 7.48
62 hulu 9,140,000 2.23
63 finance 8,970,000 13.4
64 nfl 8,720,000 5.8
65 american airlines 8,630,000 2.27
66 usps 8,470,000 2.13
67 etsy 8,320,000 2.52
68 pizza hut 8,160,000 1.9
69 fb 8,150,000 12.04
70 twitch 7,870,000 2.99
71 airbnb 7,860,000 2.09
72 macys 7,820,000 2.55
73 123movies 7,730,000 3.54
74 dominos 7,590,000 1.96
75 spotify 7,520,000 1.72
76 google flights 7,380,000 3.94
77 google scholar 7,350,000 4.27
78 expedia 7,330,000 2.34
79 wells fargo login 7,240,000 3.96
80 verizon 7,020,000 1.94
81 fedex tracking 6,790,000 2.4
82 you 6,770,000 2.34
83 united airlines 6,670,000 2.02
84 google news 6,530,000 8.08
85 bed bath and beyond 6,520,000 1.82
86 discord 6,190,000 2.24
87 outlook 6,180,000 2.89
88 walgreens 6,120,000 1.82
89 mapquest 6,070,000 2.3
90 gamestop 6,020,000 2.07
91 restaurants near me 5,970,000 2.07
92 facebook log in 5,940,000 4.48
93 pof 5,930,000 9.64
94 nfl scores 5,880,000 5.83
95 southwest 5,860,000 2.17
96 credit karma 5,820,000 2.15
97 tumblr 5,800,000 3.27
98 xfinity 5,790,000 2.36
99 solitaire 5,780,000 11.15
100 groupon 5,770,000 1.89
SIDENOTE. We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. [You’ve been warned!]
Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.
Search volume
Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.
SIDENOTE. here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.
Return Rate
Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3 - 4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.72, which means that people rarely search for that keyword again. [Probably because they were just looking to download this app or learn what it is.]
On the other hand, “facebook” has RR 11.25, which means that people search for it quite frequently. [Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it.]
Top 100 NEW Google searches in the US (in December 2018)
This list is much more interesting because it shows things that people in the US have started to care about in December all of a sudden.
#Keyword # Search Volume
1 kelsey berreth 26,000
2 far cry new dawn 18,000
3 mattis resignation letter 12,000
4 bird box memes 12,000
5 the game awards 2018 nominees and winners 11,000
6 summer bunni 10,000
7 anna lushchinskaya 10,000
8 wall go fund me 9,100
9 baby its cold outside ban 7,700
10 bandersnatch endings 6,600
11 search between 3 ski lodges 6,500
12 search between three ski lodges 6,000
13 breana rouhselang 5,900
14 president bush funeral 5,500
15 bird box meme 5,400
16 destiny 2 dawning recipes 5,400
17 port orchard tornado 5,300
18 dance on top of a crown of rvs 5,300
19 andreas hvid 5,200
20 dawning recipes 5,200
21 ronil singh 5,200
22 we the people will fund the wall 5,100
23 destiny 2 recipes 4,800
24 ramsey bearse nude 4,800
25 winter storm diego 4,800
26 babi christina engelhardt 4,600
27 my ps4 life 4,500
28 mib international 4,500
29 crown of rvs 4,200
30 maren ueland 4,100
31 baby its cold outside offensive 4,100
32 alabama vs oklahoma orange bowl 3,900
33 grace millane 3,600
34 14 days of fortnite 3,600
35 search waterside goose nests 3,500
36 stand up to harvard 3,500
37 goblin slayer episode 11 3,500
38 waterside goose nests 3,300
39 k.g.f: chapter 1 3,300
40 sarah papenheim 3,200
41 forbidden locations season 7 3,200
42 declan howell 3,200
43 dance on top of a submarine 3,200
44 dance on top of a metal turtle 3,200
45 imagine ariana grande 3,200
46 the outer worlds release date 3,100
47 kfc fire log 3,000
48 souljagame 3,000
49 trump wall fundraiser 3,000
50 california text tax 2,800
51 atlas game wiki 2,800
52 margaret gieszinger 2,800
53 14 days of fortnite rewards 2,800
54 eva’s holiday oven recipes 2,800
55 robinhood checkings 2,800
56 flynn sentencing memo 2,800
57 destiny 2 cookie recipes 2,700
58 bandersnatch review 2,700
59 soulja game 2,700
60 tiponi grey 2,700
61 one piece 929 2,700
62 alan maloney referee 2,700
63 grapeshot games 2,600
64 maegan tapley 2,600
65 claas relotius 2,500
66 bush funeral train 2,500
67 elizabeth lecron 2,500
68 gofannon forge 2,400
69 rwby volume 6 episode 9 2,400
70 atlas game map 2,400
71 chris burrous death 2,400
72 rwby volume 6 episode 7 2,400
73 aquaman post credits 2,400
74 izanami forge 2,400
75 soulja watch 2,400
76 planetside arena 2,400
77 huawei arrest 2,400
78 fortnite season 7 week 1 challenges 2,300
79 louisa vesterager jespersen 2,300
80 ou alabama 2018 2,300
81 titan residuum 2,300
82 ramsey carpenter bearse 2,300
83 aquaman show time 2,300
84 chocolate ship cookies destiny 2 2,300
85 black mirror: bandersnatch 2,200
86 epic games subnautica 2,200
87 jazmine headley 2,200
88 texans vs jets 2,200
89 miley cyrus santa baby 2,200
90 aquaman after credits 2,200
91 soulja boy nintendo 2,200
92 lynita stuart 2,200
93 happy new year 2019 images hd 2,200
94 big chungus ps4 2,200
95 bush train 2,200
96 goblin slayer episode 10 2,100
97 csgo danger zone 2,100
98 siviks delivery note 2,100
99 kyler murray tweets 2,100
100 skater xl 2,100
What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.
“kelsey berreth” vs “president bush funeral” are two great examples:
I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
But I included Keyword Difficulty metric, which is super low for almost all keywords in this list [since they’re brand new].
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