Advanced Search Engine Optimization, External Linking

Advanced Search Engine Optimization SEO? Search Engine Optimization and External Linking SEO is the process of improving the visibility of a website or webpage on a search engine results page SERP so as to make a compa... In fact, an external or hyperlink is any link that was posted on another website but points to your web resource. Same way, when you insert a link to another resource on your site – it is called an external or outbound link. The hyperlink points to an external domain.

Advanced Search Engine Optimization, External Linking

1. Advanced Search Engine Optimization
2. External Linking

1. Advanced Search Engine Optimization

What is Search Engine Optimization (SEO)?

Advanced Search Engine Optimization SEO is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales. Tedious, involving technical and business decisions, and not guaranteeing results—it nonetheless provides lasting benefits.

How To Work SEO, SEO Tips 2019-2020

1. Keyword Analysis
2. Keyword Research
3. On-Site SEO Code Optimization
4. On-Page SEO Content
5. On-Site Internal Link Optimization
6. Advanced Search Engine Optimization and External Linking
7. Search Engine Optimization Techniques

SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a sizeable part depends on the ranking algorithms of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on a SERP.

The SEO process includes six general phases:

• Research, including business research, competitor analysis, current state assessment, and keyword searching
• Planning and strategy, including decisions on how to handle content, build links to the website, manage social media presence and technical implementation strategies
• Implementation, where optimization decisions on a site’s webpages and the website as a whole are executed
• Monitoring, where the activity of web spiders, traffic, search engine rankings, and other metrics are observed for producing reports on which assessment will be performed
• Assessment, involving checking the summarized effects of the strategy (and its implementation) against the SEO process’s stated targets
• Maintenance, where both minor or major problems with the website’s operation are handled as they arise (e.g., new content that needs optimization according to the strategy)

The SEO process targets mostly organic links and search engine result placement; still, it is often complemented by more aggressive measures (e.g., paid search ads) and is often part of traditional marketing campaigns.

2. External Linking

What are External Linking?

In fact, an external or hyperlink is any link that was posted on another website but points to your web resource. Same way, when you insert a link to another resource on your site – it is called an external or outbound link.

The hyperlink points to an external domain. Today, outbound links take their deserved position among the best tools for increasing the site’s ranking and are widely used by many developers all around the globe. Search systems consider these as third-party votes. Because of this, the ranking power passes differently. However, for ranking purposes, SEO specialists usually do not use the “title” link attribute. This is because a good SEO strategy is based on the principle that claims it is more important what others say about your web resource than what you say. From this, it becomes clear that outbound links are more useful than internal ones.

Hyperlinks started playing an important role in Internet promotion ever since early search systems like Alta Vista (later Google) appeared. One of the reasons for the rapid growth of the new search engine popularity was the development of an innovative algorithm for ranking web pages (known today as “Page Rank” made by Google). The idea behind this approach is simple. The more links that lead to a page, the higher the ranking it deserves. Based on the Google Page Rank calculation, you can now easily count all references you need to increase the website PR, as well as predict it, which makes promotion a bit simpler and much more effective.

Main search systems measure the value of outbound links with the help of the following specific metrics:

• The number of references to the same page on the source site;
• The domain trustworthiness;
• The page popularity;
• The relevance of posted content on the source and target pages;
• Root domains number that links to the target page;
• The anchor text.

Popularity And Relevancy. The Two Main Reasons Behind Hyperlinks Importance

It is difficult for search systems to measure the exact traffic of a particular resource, while this process gets much easier with external links because they are more stable. Unlike external backlinks, which as you know are available for public display and stored, the statistics about traffic are usually kept secret and stored in a site’s private server logs. What does it mean? Due to this fact, SEO specialists believe that it is without a doubt that outbound links are a perfect metric for defining the popularity of a given web resource.

If the content is more relevant to the search query, the site receives the highest position in the search results because the relevance of the content has a significant (if not the biggest) effect on the results of the search ranking (sorting). This is a big reason why content matters so much! External links should be placed on websites with relevant content. This means that placing a whole bunch of outbound links into the anchor text that doesn’t make any sense and is not related to the referring content at all is a bad SEO strategy. A good result can only be reached by placing those on websites with similar topics or content, and this is something you should always keep in mind!

How To Make Your Page Relevant?

It is not as difficult as it may seem. To improve the relevance of the page, it is very important to:

• Make each individual element relevant;
• Work on the structure of the site;
• Work on internal links;
• Improve the usability of all elements of the Internet resource.

TIPS: the anchor text should be full of descriptive keywords on the same topic as the target and source pages. Correctly, selected keywords will attract targeted traffic. However, it is important to use different keyword texts; otherwise, spam detectors can block your website.