What is SEO and How it Works, Top Search Engine Ranking

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How To Work SEO, SEO Tips 2019-2020

1. Keyword Analysis
2. Keyword Research
3. On-Site SEO Code Optimization
4. On-Page SEO Content
5. On-Site Internal Link Optimization
6. Advanced Search Engine Optimization and External Linking
7. Search Engine Optimization Techniques

1. Keyword Analysis: What is Keyword Analysis in SEO

Keyword Analysis: What is Keyword Analysis in SEO

What is Keyword Analysis in SEO

A keyword analysis is a process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search. As such, keyword analysis is the starting point and cornerstone of search marketing campaigns.

By understanding what queries qualified visitors to your website type into search engines, search marketers can better customize their content and landing pages to drive more traffic and increase conversion rates. For this reason, keyword analysis is an important skill for both SEO and PPC experts.

Keyword analysis helps to increase conversions, find new markets, and optimize spend, but it requires time-consuming examination and decision making to beat your keyword competition. The WordStream Keyword Analysis Tool takes the analysis of your website keywords a step further by not only analyzing your keywords but also suggesting actions and automating your activity for the best efficiency and results.

Do you really want to look at spreadsheets and graphs for hours a day every day? And after that, what comes next? WordStream eliminates this time waste, streamlining the process of analyzing keywords, highlighting the vital marketing performance metrics, and prioritizing actions to greatly improve your efficiency while simultaneously improving your PPC performance.

The Importance of Keyword Analysis

Marketing is inherently analytic. Field-testing marketing outreach and marketing performance is key to optimizing budget allocation and market reach. Search marketing is no different, and since keywords dictate your entire search campaign, keyword analysis should be your primary focus. Analyzing keywords allows you to:

• Optimize Spend: Distribute more budget to successful keywords and eliminate wasteful spending on those that aren't producing results
• Increase Conversions: Identifying and focusing on well-converting keywords is good for conversion rate optimization and return on investment (ROI)
• Eye Trends: Knowledge of keyword search frequency provides insight into market behavior which you can apply to multiple aspects of your business
• Prioritize Your Time: Keyword performance guides campaign importance--spend your time optimizing areas that have the biggest impact on your bottom line
• Find New Markets: Use keyword analysis to expand your long-tail efforts and discover more specific keyword queries and corresponding warm leads

Despite all the benefits, most search marketers don't spend nearly enough time on keyword analysis because it's time-consuming and repetitive. With keyword software from WordStream, analyzing keywords and capitalizing on data is automated and simplified, making you more productive. Read More...

2. Keyword Research: How to do keyword research

Keyword Research: How to do keyword research

What is Keyword Research

Keyword Research: is the way toward finding and dissecting real search terms that individuals go into web indexes. The understanding you can get into these genuine inquiry terms can help advise content technique, just as your bigger promoting procedure.

Why is Keyword Research Important?

More and more, we hear how much SEO has evolved over just the last 15 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day.

• What are people searching for?
• How many people are searching for it?
• In what format do they want that information?

How to do keyword research

Step 1:- Make a List of Important, Relevant Topics Based on What You Know About Your Business.

To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.

If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas - what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example - selling marketing software (which happens to have some awesome SEO Tools ... but I digress ... you might have general topic buckets like:

• "Inbound Marketing" [21K]
• "Blogging" [19K]
• "Email Marketing" [30K]
• "Lead Generation" [17K]
• "SEO" [214K[
• "Social Media Marketing" [71K]
• "Marketing Analytics" [6.2K]
• "Marketing Automation" [8.5K]

See those numbers in parentheses to the right of each keyword? That's their monthly search volume. This data allows you to gauge how important these topics are to your audience, and how many different sub-topics you might need to create content on to be successful with that keyword. To learn more about these sub-topics, we move onto step 2. Read More...

3. On-Site SEO Code Optimization: On-Page Seo Techniques

4. On-Page Seo Techniques

1. On-Site SEO Code Optimization: Website Content

Certainly content is king. But simply having content is not enough to help your site rank for the keyword terms it’s targeting.

According to an Ahrefs study, 91 percent of online content generates no traffic from Google. So what do we know that search engines prize in content creation?

1. Content Relevance to User Intention

Understanding user intent is the future of search engine development.

In fact, a large proportion of Google ranking shifts in the past year were attributed to experimental algorithm changes, including new neural matching capabilities and the dawn of neural embeddings.

Without getting too much into the details, Google’s algorithms are working tirelessly to better understand the syntax and semantics of user searches.

We’ve already seen some of the benefits this can offer in the form of answer boxes, knowledge panels, and more diverse search results for broadtail queries.

In fact, content relevance to user intent can be argued to be its most important ranking factor because if your content is not relevant to a search then it will be devalued.

How to Optimize Website

• Understand the intent of your keywords (informational, shopping, navigational).
• Analyze the SERP of these keywords and see what type of content is ranking.
• Research semantic similarities to that keyword and optimize content around those terms.

Deep Content

Deep or long-form content addresses as many user concerns as possible, while providing fresh perspectives over a topic. Even search engines seem to prefer long-form content for many informational user searches.

A HubSpot study found that content between 2,500 and 3,500 words tended to receive the most organic traffic. This seems to be the sweet spot for SEO, although creating pages much longer than 3,500 words, when necessary, can also be beneficial.

Becoming a master over your subject matter isn’t just beneficial for SEO, it can also help you become a thought leader in your industry and create additional business opportunities.

How to Optimize Website for Seo

• Research top ranking pages for a target keyword and analyzes their content.
• Add semantically related keywords to flesh out content with additional sub-topics.
• Answer any and all questions users may have about that topic.

Read More...

6. Advanced Search Engine Optimization and External Linking

Advanced Search Engine Optimization SEO? Search Engine Optimization and External Linking SEO is the process of improving the visibility of a website or webpage on a search engine results page SERP so as to make a compa... In fact, an external or hyperlink is any link that was posted on another website but points to your web resource. Same way, when you insert a link to another resource on your site – it is called an external or outbound link. The hyperlink points to an external domain.

Advanced Search Engine Optimization, External Linking

1. Advanced Search Engine Optimization
2. External Linking

1. Advanced Search Engine Optimization

What is Search Engine Optimization (SEO)?

Advanced Search Engine Optimization SEO is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales. Tedious, involving technical and business decisions, and not guaranteeing results—it nonetheless provides lasting benefits.

SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a sizeable part depends on the ranking algorithms of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on a SERP.

The SEO process includes six general phases:

• Research, including business research, competitor analysis, current state assessment, and keyword searching
• Planning and strategy, including decisions on how to handle content, build links to the website, manage social media presence and technical implementation strategies
• Implementation, where optimization decisions on a site’s webpages and the website as a whole are executed
• Monitoring, where the activity of web spiders, traffic, search engine rankings, and other metrics are observed for producing reports on which assessment will be performed
• Assessment, involving checking the summarized effects of the strategy (and its implementation) against the SEO process’s stated targets
• Maintenance, where both minor or major problems with the website’s operation are handled as they arise (e.g., new content that needs optimization according to the strategy)

The SEO process targets mostly organic links and search engine result placement; still, it is often complemented by more aggressive measures (e.g., paid search ads) and is often part of traditional marketing campaigns.

2. External Linking

What are External Linking?

In fact, an external or hyperlink is any link that was posted on another website but points to your web resource. Same way, when you insert a link to another resource on your site – it is called an external or outbound link.

The hyperlink points to an external domain. Today, outbound links take their deserved position among the best tools for increasing the site’s ranking and are widely used by many developers all around the globe. Search systems consider these as third-party votes. Because of this, the ranking power passes differently. However, for ranking purposes, SEO specialists usually do not use the “title” link attribute. This is because a good SEO strategy is based on the principle that claims it is more important what others say about your web resource than what you say. From this, it becomes clear that outbound links are more useful than internal ones. Read More...

7. Search Engine Optimization Techniques

Search Engine Optimization Techniques (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.

Search Engine Optimization Techniques

This tutorial explains simple SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing

Audience

This tutorial has been prepared for beginners to help them understand the simple but effective SEO characteristics.

Prerequisites

We assume you are aware of simple web technologies such as HTML, XHTML, Style Sheet, etc. If you already have developed many websites, then it is an added advantage and it will help you understand the concepts of SEO explained in this tutorial. SEO stands for Search Engine Optimization. SEO is all about optimizing a website for search engines. SEO is Techniques for:

• designing and developing a website to rank well in search engine results.
• improving the volume and quality of traffic to a website from search engines.
• marketing by understanding how search algorithms work, and what human visitors might search.

SEO is a subset of search engine marketing. SEO is also referred to as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.

If you plan to do some basic SEO, it is essential that you understand how search engines work.

How Search Engine Works?

Search engines perform several activities in order to deliver search results.

• Crawling: Process of fetching all the web pages linked to a website. This task is performed by a software, called a Crawler or a Spider (or Googlebot, in case of Google).
• Indexing: Process of creating an index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
• Processing: When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.
• Calculating Relevancy: It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
• Retrieving Results: The last step in search engine activities is retrieving the best-matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

What is SEO Copywriting?

SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.

The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.

What is Search Engine Rank?

When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.

SEO is the process of designing and developing a website to attain a high rank in search engine results.

What is On-Page and Off-page SEO?

Conceptually, there are two ways of optimization:

• On-Page SEO: It includes providing good content, good keywords selection, putting keywords on correct places, giving an appropriate title to every page, etc.
• Off-Page SEO: It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

SEO techniques are classified into two broad categories:

• White Hat SEO: Techniques that search engines recommend as part of good design.
• Black Hat SEO: Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.

White Hat SEO

An SEO tactic is considered as White Hat if it has the following features:

• It conforms to the search engine's guidelines.
• It does not involve in any deception
• It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.
• It ensures that a web page content should have been created for the users and not just for the search engines.
• It ensures the good quality of the web pages.
• It ensures the availability of useful content on the web pages.

Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more.

Black Hat or Spamdexing

An SEO tactic is considered as Black Hat or Spamdexing if it has the following features:
Read More...